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Action Guide for Internet Success
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the New Rules for Selling on the Internet
How
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Prosper Selling Services Using the Internet
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Getting
Through The Start Online Business Mode
You now are in a start online
business mode. You have determined that your online business ideas are
feasible, that going after them is right
for you, and that you will be proud of yourself when you arrive at Destination
Success. How do
you get started?
Starting an online business in
essence is the same as just “starting a business.”
Your first step should be to review small business resources
available locally. In the USA I attended a seminar sponsored by our
state university Small Business Development Center (SBDC). Items covered
included a local business start-up checklist, a Small Business Tax
Education Program (STEP) packet from the Internal Revenue Service, local
and state business guides and many other helpful hints on starting
business, including local access to many valuable resources. In addition
to the SBDC, most US cities have a SCORE (Service Corps of Retired
Executives)– a resource partner of the US Small Business
Administration (both
start online business assistance and a link to the SBA are available at
www.Score.org). You should become familiar with the resources that
are provided. Every government entity has a vested interest in promoting
business growth – including providing resources for starting an online
business.
Once you have determined the type of
entity (sole proprietor, partnership, corporation, etc) you may wish to
be, you are ready to get some professional help. I ended up going to a
prestigious local law firm and paid a lot of money for initial
incorporation, setting up an S-chapter election and the review of my
proposed initial business agreement (I started my business with a
management training franchise). Today I would approach this differently
– especially in starting an online business. For many reasons I would
want my primary legal advice and support to come from professionals
familiar with the nuances of online business today.
Here is one example why. The US
Patent and Trademark Office is going through a complete transformation
in recognition of the growth of ecommerce. My understanding is that
future applications will have to be made online. I applied for online
business trademark over two years ago and it still is pending. You need
to have knowledgeable professionals representing your interests.
Before you make any final decision
about your legal representation, check out the services offered at MyCorporation.com.
You will find the professionals there familiar with the legal nuances of
starting and conducting an online business as well as what you may
encounter further down your pathway to cyber success. Further, I think
you will be very pleased at how much you will save in start-up legal
costs to complete your start online business mode.
In addition to the specifics of your
business, you will also be doing any number of traditional business
activities such as setting up a bank account, setting up credit lines,
keeping records, paying your bills and just generally managing your
business. You will need to do all these things in a professional, cost
effective manner. In addition, you will need a good business plan and
clear business strategy. Where can you get help in these matters?
I earlier mentioned the public
resources that are available. In addition to that, there is some
excellent help online. One of the best sources I have seen is at Meir
Liraz’s site. Here are just some of the subjects of his great archives
of information:
It’s all very useful reference
material and sound advice. For
example, click
here to check out some of his recommendations for giving your online
business a competitive edge. While you are there, take a look at his
CD on managing a small business. It, along with all the other materials
and advice he provides, would be a wise investment. Just remember to
come back here -- because I have
a very important recommendation that you should consider right now while
you still are in your start online business mode.
Don’t you agree that Meir has put
together some great small business resources? Now for my recommendation.
I know that your online business will either need a new website or an
upgrade to the one you already have. Your website is critical to your
success.
The following books are highly
recommended by Jeff Levine and David Martin of Fortune
Small Business: Small
Business Kit for Dummies, How
To Prepare and Present a Business Plan, and Where
to Go When the Bank Says No.
Beyond the start
online business details, you'll need a jump-start in the right direction
to making sure your website will sell your products/services right from
the beginning. Here is the very best way to do that: Click
here and get a free trial version of Ken's acclaimed book on how to sell on the
Internet -- it's the #1 rated guidebook to your success.
After reviewing his book you should
follow up with one of his free courses -- either the Affiliate or
Service Sellers Masters. I have taken
them both and consider them the best, concise
and accurate information about what you really must know -- and do -- to use
your
website to sell your products/services. I know. I’ve tried just about
everything out there and Ken’s words are right on the money!
I hope to see you again soon at some
of our other pages.
Best of success
in your new business venture,
President, Best Managers on the Net, www.BestManagers.Net,
home of My Journal©
We are a business
consulting, training and development company dedicated to helping good
managers and their companies prosper by reaching for the top.
